Keeping New Patients Happy

As a healthcare provider you work hard to bring new patients into your practice—too hard to lose them before you have a chance to demonstrate your excellent, patient-focused care.

As I like to say, they “don’t care how much you know until they know how much you care.” That’s why it’s important to demonstrate your caring approach before the patient even walks in the door.

How do you do that?

With a professional, patient-focused New Patient Welcome Letter customized for your practice. This letter will help alleviate any concerns or second thoughts, and establish you as someone they can trust with their most important treasure: their health. Here is a sample:

New Patient Welcome Letter



Dear Friend,

Thank you for choosing me as your (type of specialist). I will personally do everything possible to deserve your trust. I see this as the beginning of a great relationship!

The vast majority of patients I see can be treated easily right here in my office.
But I realize that when you or someone you love is sick, you are very concerned. To help alleviate your concern, I promise to take or return your telephone calls promptly.

And because I know it’s frustrating to sit in a waiting room, my staff will do their best to get you in promptly for your scheduled appointment.

I also promise to treat you like an important individual, not a name or a number. I’ll take the time to listen to your concerns and find out about your symptoms. As soon as
I have an accurate diagnosis, I may prescribe medicine or other treatment that should help you feel better.

As your (type of specialist), I realize that it’s my responsibility to keep up with the latest developments in (specialty). That’s why I take continuing-education classes and am active in a number of professional organizations.

But even more important than all my training and experience is my wonderful staff.
From the person who answers the phone to my nurses and assistants, I am exceptionally proud of my team. Not only are they skilled professionals, but they are warm, caring people who will go all-out to make you feel comfortable.

So why do I do these things? The answer is simple. I want to build a lasting relationship with you. It is my goal that when you come to see me you’ll feel really good about every aspect of your experience and happy that you chose me for your (specialty) care.

Sincerely,


(Your Name)

P.S. Again, I am very honored that you chose me as your (type of specialist). If there’s
ever anything I can do for you, please don’t hesitate to call me.