The Power of Testimonials

Dear Healthcare Provider,
Testimonials from satisfied customers are among the most effective marketing messages any healthcare practice can use. Why? Because we human beings tend to trust the recommendations and referrals that come from people who are most like ourselves.
Your patients often tell your story bestIf you are like most healthcare practitioners, you probably have some or many patients who are raving fans of your care and your practice. Obviously, they are the best ones to tell your story to potential new patients. There’s always greater credibility in hearing how wonderful you are from someone else.
Ideally, testimonials will come to you unsolicited. Keep satisfied patient letters or handwritten notes in a three-ring binder labeled “Testimonials/Patient.” If you receive similar kinds of testimonials from referring practitioners, you can keep them in a binder labeled “Testimonials/ Professional.”
If you do not receive any unsolicited testimonials, don’t despair. You or your staff can also ask for them. The perfect time to ask is when a patient makes a positive statement about your care during a visit. You or a member of your staff can explain how important it is to have happy, satisfied patients and ask if the patient would be willing to “put it in writing.” Many patients will be happy to accommodate your request. Make it easy for them to provide feedback by giving them a simple form.
The best testimonials, aside from having good things to say about you and your practice, will speak to those specific services, treatments, procedures or diagnoses that you are trying to promote within your practice. If you need advice about which of them you should be promoting in your marketplace, call a Practice Builders marketing expert at 800.679.1200.
Best regards,
Joel EllisPresidentPractice Builders