What Are You Waiting For?
Take Your Practice to the Next Level—
Suppose you decide to sit and think about marketing for a while. Guess what happens?
Nothing.
It’s an interesting phenomenon.
Many practitioners read marketing information. But they won’t commit. The search alone seems to fulfill their emotional need to be proactive. They won’t make a decision. They don’t realize that procrastination has a HUGE financial and emotional impact for themselves, their families and their staff... this year... next year...and for the rest of their lives.
We understand that you may be uncertain about what constitutes a good investment right now. After all, real estate, the Dow Jones, banks and big automakers are all in trouble. The only thing that really makes sense in this climate is to invest in yourself and your practice. The returns will be higher, and you’ll be positioned for greater success when the economy rebounds.
You need to market now—to survive and flourish when things turn around.
If you want to take your practice to that next level, please don’t hesitate to contact me a www.practicebuilders.com
We are, by far, the largest and most successful company of our kind and North America’s leader in healthcare practice marketing for 30 years. (In fact, if you search “leader in healthcare marketing” in Google, guess who comes up first?)
Friday, April 24, 2009
Monday, April 20, 2009
Thinking About Marketing to Gain Referrals and New Patients?
For what it’s worth, here’s some food for thought regarding the cost of delaying an important decision such as whether or not to move forward with a strategic marketing plan to gain referrals and new patients for your practice. Suppose you decide to sit and think about marketing for a while. Guess what happens?
Nothing.
It’s an interesting phenomenon.
Many practitioners read marketing information. Many research and investigate their options. But they won’t commit. The search alone seems to fulfill their emotional need to be proactive. They won’t make a decision. And they don’t feel pressured either. They don’t realize that procrastination has a HUGE financial and emotional impact for themselves, their families and their staff... this year... next year...and for the rest of their lives.
We understand that you may be uncertain about what constitutes a good investment right now. After all, real estate, the Dow Jones, banks and big automakers are all in trouble. The only thing that really makes sense in this climate is to invest in yourself and your practice. The returns will be higher, and you’ll be positioned for greater success when the economy rebounds.
You need to market now—to survive and flourish when things turn around.
If you find that your practice needs some assistance with proper strategic planning, please do not hesitate to contact us. We are, by far, the largest and most successful company of our kind and North America’s leader in healthcare practice marketing for 30 years. We are seasoned veterans, working with nearly every type of practice imaginable, from start-ups to established multimillion-dollar practices looking to evolve to the next level.
We work within your budget, put your marketing plan into action and help you achieve your practice goals – letting you focus 100% on what you love to do – care for your patients. The results can be spectacular. After nearly 30 years of success stories, results don’t lie. Our workshop and onsite “house call” programs are not just seminars or lectures but intense, in-depth, customized collaborative business meetings specifically designed to focus on helping you achieve your individual practice objectives through proper strategic planning. We can also provide you with references if it makes you feel more comfortable about partnering with Practice Builders.
We sincerely wish you the best of luck achieving your practice goals whether you work with Practice Builders or not. Remember: Your dreams and goals are clear. 2009 is well underway and a smart, proven solution to your marketing challenges is right in front of you. If you WANT something you’ve never had before, perhaps you must DO something you’ve never done before.
If not now, WHEN?
Nothing.
It’s an interesting phenomenon.
Many practitioners read marketing information. Many research and investigate their options. But they won’t commit. The search alone seems to fulfill their emotional need to be proactive. They won’t make a decision. And they don’t feel pressured either. They don’t realize that procrastination has a HUGE financial and emotional impact for themselves, their families and their staff... this year... next year...and for the rest of their lives.
We understand that you may be uncertain about what constitutes a good investment right now. After all, real estate, the Dow Jones, banks and big automakers are all in trouble. The only thing that really makes sense in this climate is to invest in yourself and your practice. The returns will be higher, and you’ll be positioned for greater success when the economy rebounds.
You need to market now—to survive and flourish when things turn around.
If you find that your practice needs some assistance with proper strategic planning, please do not hesitate to contact us. We are, by far, the largest and most successful company of our kind and North America’s leader in healthcare practice marketing for 30 years. We are seasoned veterans, working with nearly every type of practice imaginable, from start-ups to established multimillion-dollar practices looking to evolve to the next level.
We work within your budget, put your marketing plan into action and help you achieve your practice goals – letting you focus 100% on what you love to do – care for your patients. The results can be spectacular. After nearly 30 years of success stories, results don’t lie. Our workshop and onsite “house call” programs are not just seminars or lectures but intense, in-depth, customized collaborative business meetings specifically designed to focus on helping you achieve your individual practice objectives through proper strategic planning. We can also provide you with references if it makes you feel more comfortable about partnering with Practice Builders.
We sincerely wish you the best of luck achieving your practice goals whether you work with Practice Builders or not. Remember: Your dreams and goals are clear. 2009 is well underway and a smart, proven solution to your marketing challenges is right in front of you. If you WANT something you’ve never had before, perhaps you must DO something you’ve never done before.
If not now, WHEN?
Monday, April 6, 2009
The Power of Testimonials
Dear Healthcare Provider,
Testimonials from satisfied customers are among the most effective marketing messages any healthcare practice can use. Why? Because we human beings tend to trust the recommendations and referrals that come from people who are most like ourselves.
Your patients often tell your story bestIf you are like most healthcare practitioners, you probably have some or many patients who are raving fans of your care and your practice. Obviously, they are the best ones to tell your story to potential new patients. There’s always greater credibility in hearing how wonderful you are from someone else.
Ideally, testimonials will come to you unsolicited. Keep satisfied patient letters or handwritten notes in a three-ring binder labeled “Testimonials/Patient.” If you receive similar kinds of testimonials from referring practitioners, you can keep them in a binder labeled “Testimonials/ Professional.”
If you do not receive any unsolicited testimonials, don’t despair. You or your staff can also ask for them. The perfect time to ask is when a patient makes a positive statement about your care during a visit. You or a member of your staff can explain how important it is to have happy, satisfied patients and ask if the patient would be willing to “put it in writing.” Many patients will be happy to accommodate your request. Make it easy for them to provide feedback by giving them a simple form.
The best testimonials, aside from having good things to say about you and your practice, will speak to those specific services, treatments, procedures or diagnoses that you are trying to promote within your practice. If you need advice about which of them you should be promoting in your marketplace, call a Practice Builders marketing expert at 800.679.1200.
Best regards,
Joel EllisPresidentPractice Builders
Testimonials from satisfied customers are among the most effective marketing messages any healthcare practice can use. Why? Because we human beings tend to trust the recommendations and referrals that come from people who are most like ourselves.
Your patients often tell your story bestIf you are like most healthcare practitioners, you probably have some or many patients who are raving fans of your care and your practice. Obviously, they are the best ones to tell your story to potential new patients. There’s always greater credibility in hearing how wonderful you are from someone else.
Ideally, testimonials will come to you unsolicited. Keep satisfied patient letters or handwritten notes in a three-ring binder labeled “Testimonials/Patient.” If you receive similar kinds of testimonials from referring practitioners, you can keep them in a binder labeled “Testimonials/ Professional.”
If you do not receive any unsolicited testimonials, don’t despair. You or your staff can also ask for them. The perfect time to ask is when a patient makes a positive statement about your care during a visit. You or a member of your staff can explain how important it is to have happy, satisfied patients and ask if the patient would be willing to “put it in writing.” Many patients will be happy to accommodate your request. Make it easy for them to provide feedback by giving them a simple form.
The best testimonials, aside from having good things to say about you and your practice, will speak to those specific services, treatments, procedures or diagnoses that you are trying to promote within your practice. If you need advice about which of them you should be promoting in your marketplace, call a Practice Builders marketing expert at 800.679.1200.
Best regards,
Joel EllisPresidentPractice Builders
Winning the war on referral marketing
Dear Healthcare Provider,
If growing your practice today seems harder than ever for you, you are not alone. In a recent survey we conducted, nearly 50% of your colleagues reported they were seeing increased competition in addition to a decrease in business due to the economy.
In this highly competitive market, you need to attract patients from professional referrals in order to protect or grow your practice.
You need a Practice Representative Program that can attract the additional referrals to insure your practice growth and to place you ahead of your competition.
Practice Builders is pleased to announce a program designed to train your designated practice representative how to:• Earn & keep loyal professional referrers to positively impact your bottom line.• Establish measurable marketing goals and track success so you’ll know what’s working and why.• Build a marketing database to maintain full awareness of your marketing efforts.• Enhance communication & public relations & community outreach skills.• Identify & interface with key decision-makers to use your marketing resources more efficiently.For more information about this training call me at 800.679.1200.I hope you will join us for this vital training in making the most of your practice representative investment.Best regards,Joel EllisPresidentPractice Builders
If growing your practice today seems harder than ever for you, you are not alone. In a recent survey we conducted, nearly 50% of your colleagues reported they were seeing increased competition in addition to a decrease in business due to the economy.
In this highly competitive market, you need to attract patients from professional referrals in order to protect or grow your practice.
You need a Practice Representative Program that can attract the additional referrals to insure your practice growth and to place you ahead of your competition.
Practice Builders is pleased to announce a program designed to train your designated practice representative how to:• Earn & keep loyal professional referrers to positively impact your bottom line.• Establish measurable marketing goals and track success so you’ll know what’s working and why.• Build a marketing database to maintain full awareness of your marketing efforts.• Enhance communication & public relations & community outreach skills.• Identify & interface with key decision-makers to use your marketing resources more efficiently.For more information about this training call me at 800.679.1200.I hope you will join us for this vital training in making the most of your practice representative investment.Best regards,Joel EllisPresidentPractice Builders
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